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Shenzhen Shuibei stands as China's largest, most advanced and comprehensive gold & jewelry cluster, boasting a fully integrated industrial chain. It has renovated from an OEM (Original Equipment Manufacturing) base in the 1980s into a "Jewelry Capital" that covers high-value-added sectors, including design, exhibition & trading, brand operation, and inspection & testing. 

Being a globally attractive destination for raw materials, Shuibei is home to approximately 7,000 legal entities in the gold & jewelry sector, over 40 well-known domestic retail and wholesale brands, with more than 70,000 industry professionals. It boasts over 20 specialized gold & jewelry markets, accounting for over 70 percent of China's annual gold trading volume and 80 percent of the country's rough diamond imports.

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Every day, a wide range of jewelry, primarily gold, supplemented by jade, pearls, silver, diamonds, and other categories, is processed, authenticated, exhibited, and traded here. A significant portion is also exported worldwide through offline wholesale, cross-border e-commerce, and live-streaming retail channels.

60 percent of Chinese jewelry sold on platforms, such as online Amazon and AliExpress, are sourced from Shuibei. In 2024, jewelry exports through Shenzhen Customs reached 18 billion yuan, a year-on-year increase of 35 percent. Meanwhile, the Shenzhen International Jewelry & Jade Comprehensive Trade Platform handled a total import and export value of 7 billion yuan in 2024, solidifying Shuibei's role in making Shenzhen a "Global Capital of Jewelry Brands" for China and beyond.

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Shuibei International Jewelry Trade Center

Launched in 2004, the center is China's first specialized procurement platform for gold & jewelry. Covering over 10,000 square meters, it offers a full range of jewelry categories, including gold, silver, diamonds, jadeite, and pearls. It is also equipped with a national-level authentication center.  

Address: No. 69 Beili North Road, Luohu District, Shenzhen City

Opening Hours: 09:00-18:00

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IBC Shuibei Gold Trading Center 

Under the Shuibei Jewelry Group, it's home to over 200 retailers, the center provides gold trading and high-end customization. The center together with the Shuibei International Jewelry Trade Center are developing the Shuibei Gold & Jewelry Featured Consumption Block to create a top-choice destination for jewelry shopping. The center enforces a strict policy to immediately expell retailers that are found guilty of "false advertising, misrepresented gold purity, or fake certificates". It aims to ensure a trustworthy trading environment for buyers and consumers. Data from 2024 shows the center receives over 10,000 daily visitors on average.  

Address: No. 3008 Buxin Road, Luohu District, Shenzhen City

Opening Hours: 09:30-19:30  

Tellus GMond Gold Industrial Park

Located in the core area of Luohu District's gold & jewelry hub, the park connects 7 trading centers to form China's largest gold trading hub underground. Spanning a total area of 423,000 square meters, it offers a complete range of products, including gold, K-gold, and diamonds.  

Address: Shuibei Jinzuo Building, Luohu District, Shenzhen City

Opening Hours: 10:00-19:30

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Shuibei Wanshan

Comprising three interconnected buildings, Shuibei Wanshan provides a one-stop shopping experience integrating gold & jewelry production, processing, exhibition, public leisure, commerce, and tourism, with all jewelry categories including gold, diamonds, colored gems, jade, and jadeite.  

Address: No. 42, Tianbei West Road, Luohu District, Shenzhen City

Opening Hours: 10:00 - 19:00  

Shenzhen Jewelry Museum

As China's first public museum dedicated to jewelry, it officially opened in 2019. The museum is striving to become a major database for the jewelry industry, a global launch center for new jewelry designs, a showcase for fine jewelry in the Guangdong-Hong Kong-Macao Greater Bay Area, and a high-end jewelry customization experience center, all to promote Shuibei's gold & jewelry brands to the world.  

Address: Floor 3-4, Gold Plaza, No. 20 Beili North Road, Luohu District, Shenzhen City

Opening Hours: 10:00-17:00 (Closed on Mondays)

Reporter丨Zhou Jiyin

Editor丨Yin Juewen