Photo by 中纺联流通分会

In 1957, the inaugural China Import and Export Fair (Canton Fair) kicked off in Guangzhou's Liuhua Commercial Area, a major clothing wholesale distribution center in South China. Founded in 1993, Guangzhou Baima Garment Market (Guangzhou Baima) has become one of the most influential professional clothing markets in China. As China's first modern structured professional garment market, Guangzhou Baima spans a total construction area of 60,000 square meters, housing nearly 1,000 wholesales stores. Its products reach across China and over 70 countries and regions including Russia, the Middle East, Southeast Asia, and Western Europe, creating an annual transaction volume exceeding 10 billion yuan.

Guangzhou Baima has also boasted a host of outstanding clothing brands, including Caesar, Girdear, Gloria, and Biemlfdlkk. Today, over 600 original designer brands from home and abroad gather here, accounting for 90 percent of its total brands.

Expanding market reach through "online + offline" integration

Guangzhou Baima's self-developed "Baima Selection" platform enables its tenants to connect with buyers accurately through online live-streaming and community operations. To date, the platform has introduced over 300 brands, generating a total exposure of 220,000 views. Its "Baima Payment" system has significantly improved capital flow efficiency, serving 560 merchants with a cumulative transaction volume of approximately 500 million yuan.

Meanwhile, Guangzhou Baima has pioneered cross-border trade matchmaking sessions. The "Baima Fashion Tour·Border Trade Supply Chain Matchmaking Conference (Yunnan, China)" held in 2024 connected nearly 20 countries worldwide, attracting over 1,100 new potential clients and receiving buyers from Morocco, Russia, and Vietnam.

Guangzhou Baima has also actively pursued cross-border collaboration with the sports industry. It became the first trendy landmark hotspot for the 15th National Games, allowing global merchants to experience both cutting-edge fashion and vibrant sports atmosphere of Guangzhou, as well as the charm of the 15th National Games in the Greater Bay Area.

Exclusive services for 138th Canton Fair

The 138th Canton Fair kicked off in Guangzhou on October 15, drawing buyers and visitors from all over the world. During the period, Guangzhou Baima launches a series of procurement benefits and tailored services for buyers, ensuring a premium and smooth experience throughout their sourcing journey.

Address: No.16, Zhannan Road, Yuexiu District, Guangzhou City (close to Guangzhou Railway Station)

Opening Hours: 08:00 - 18:00

Tel: +86-20-86228888

Reporter丨Zhou Jiyin

Editor丨Yin Juewen

Photos丨Guangzhou Baima Garment Market