徐闻菠萝产业

点位简介：

徐闻菠萝产业

徐闻县位于湛江雷州半岛南部，被誉为“中国菠萝之乡”。“徐闻菠萝”果实饱满，甜酸适中，广受大众喜爱。徐闻县目前拥有约35万亩种植面积，年产量稳定在70万吨左右。2025年，徐闻菠萝产业总产值突破54.3亿元，带动近6万户农户增收，返乡青年电商企业年销售额超2亿元。近年来，徐闻每年举办徐闻马拉松“国际友谊跑”活动，吸引“一带一路”共建国家宾客前来参加；还依托RCEP菠萝交易中心，推动徐闻菠萝走向亚欧国际市场。2025年全年广东徐闻菠萝出口100批次，出口市场拓展至10个国家和地区。

Xuwen Pineapple Industry

Xuwen County, located in the southern part of the Leizhou Peninsula in Zhanjiang, is renowned as the "Hometown of Pineapples in China." Xuwen pineapples are widely popular for their plump fruit and sweet and sour flavors. Xuwen currently houses over 23,300 hectares of pineapple plantations, with an annual output stable at around 700,000 tonnes. In 2025, the total output value of Xuwen's pineapple industry exceeded 5.43 billion yuan, benefiting nearly 60,000 farming households. E-commerce businesses run by young returnees achieved annual sales of over 200 million yuan. In recent years, Xuwen has hosted several international marathon friendship events, attracting guests from countries along the Belt and Road. Supported by the RCEP Pineapple Trading Center, Xuwen also promotes its pineapples into European and Asian markets. In 2025, Xuwen exported 100 batches of pineapples to 10 countries and regions.

关键词：湛江、生物多样性、产业、农业、旅游、乡村振兴

讲解点位：

“菠萝的海”旅游景区

徐闻“菠萝的海”位于徐闻县曲界镇，是国家级3A旅游景区，拥有35万亩的中国最大菠萝生产基地，核心区域规划面积超过8000亩。其中包含七彩田园菠萝集市、菠萝主题邮局、“徐闻友谊号”中芬友好地标等一系列设施，为宾客提供沉浸式的多样农文旅体验。

Sea of Pineapple

Located in Qujie Town of  Xuwen County, the "Sea of Pineapple" scenic area is a national 3A-level tourist attraction and home to China's largest pineapple production base. It spans an area of over 23,300 hectares, with the core zone exceeding 500 hectares.  The venue features diverse facilities, including colorful fields, pineapple markets, a pineapple-themed post office, and the China-Finland Friendship Landmark, offering visitors immersive experiences of nature and culture.

“最美公路”省道S289湛江徐闻段（南前线）

在“菠萝的海”还藏着一条具有热带气息的“最美公路”——省道S289湛江徐闻段（南前线）。这条蜿蜒的红土公路以其优美舒适的公路通行和旅游环境吸引了众多骑友与跑友前来打卡。公路沿途两侧延伸着无边的菠萝田，仿佛一片七彩的海洋。

地址：湛江市徐闻县曲界镇

Scenic Highway – Provincial Highway S289 Zhanjiang Xuwen Section

Hidden within the "Sea of Pineapple" is a tropical-style scenic highway: Provincial Highway S289, Zhanjiang Xuwen section. This winding red-earth road is famous for its beautiful scenery and pleasant driving environment, drawing many tourists and runners from home and abroad. Lined with endless pineapple fields on both sides, it resembles a colorful ocean.

Address: Qujie Town, Xuwen County, Zhanjiang City