Chinese New Year is one of China's biggest celebrations. In South China's Guangdong Province, a wide range of cultural traditions and festive feasts are held to celebrate the occasion. Today, let's go shopping for Chinese New Year's goods and feel the festive joy.
To prepare for the celebration, must-buy goods include festive dishes, holiday decorations, gifts, and clothing. All symbolize sincere wishes for good fortune and auspiciousness. In Guangdong, the best places to feel the Chinese New Year vibe in advance are the New Year Goods Streets across the region.
Yide Road, Guangzhou
Yide Road stands as one of China's most famous wholesale hubs for New Year goods. It's also one of the first spots in the Guangdong-Hong Kong-Macao Greater Bay Area to embrace the Chinese New Year atmosphere. Renowned for product quality, cost performance, and diversity, the street draws countless merchants from home and abroad for wholesale shopping every year.
The century-old arcade street offers authentic local foods, including dried seafood, dried fruits, and snacks. You can also stock up on festive decorations here, such as couplets, red envelopes, "Fu (福, which means good fortune)" character stickers, and fridge magnets.
Must-buy: Dried seafood (abalone, sea cucumber, dried scallops), snacks (peanut candy, sesame candy, nut crisp), festive gifts & decorations (couplets, red envelopes, Fu character stickers)
Location: Yide Road, Yuexiu District, Guangzhou City
Kuaizi Road, Foshan
In Guangdong, the tradition of "Huichun" (挥春) represents a special type of Spring Festival decoration. Unlike the standard couplets, which are poetic pairs, Huichun are often single scrolls featuring short, hand-written auspicious phrases or four-character idioms on red paper, typically pasted on walls or furniture.
Foshan's Kuaizi Road is a vibrant center for this custom, where the bright red scrolls create a striking contrast with the historic arcade buildings. Here, visitors can select a calligrapher to have a unique, personalized Huichun scroll created just for them, offering a one-of-a-kind New Year's blessing.
Location: Huichun Street, Kuaizi Road, Zumiao Subdistrict, Chancheng District, Foshan City
Chashan Town, Dongguan
Renowned as China's Famous Food Town, Chashan Town is home to more than 100 well-known food enterprises. Here, visitors can buy a wide range of viral snacks and festive gift boxes at unbeatable factory prices.
This year, Chashan has launched a free shuttle bus route for the New Year Goods Festival, connecting directly to Metro Line 2 and shuttling between all the shops, making it easier for visitors and locals to shop for New Year goods.
Location for Special Bus Route: Chashan Lu Station, Metro Line 2, Chashan Town, Dongguan City
Reporter丨Zhou Jiyin, Wang Shuhan
Editor | Yin Juewen
Poster丨Yang Chenyue